Why a New Generation of B2B Buyers is Driving the Need for a Digital Revolution

Millennials, fluent in digital technology, have become accustomed (spoiled) by its speed and accessibility. They are savvy, demanding buyers who expect to make business purchases the same way that they make retail purchases— conveniently using laptops, tablets and mobile devices. This transition in buying behavior values the fruits of technology over traditional brand loyalty, and creates an opportunity for hungry B2B companies.

This infographic explains why B2B companies willing to accommodate to the digital preferences of a new generation of buyers will win market share and beat the competition.


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