Resources

Case Study: TricorBraun

For the better part of two decades, B2C industries have been largely responsible for the rise in e-commerce and, rightfully, receiving recognition for changing the way consumers shop. Quite stealthily, however, B2B industries have taken note of these successes and paved their own path to...

3M Shares Why 360° Content is one of the most valuable investments

3M Shares Why 360° Content is one of the most valuable investments Since the emerging desire for big data hit the scene, consumers have started to use information as a currency that determines where they will spend their hard-earned dollars. The formula is simple: more...

Snap36 Corporate Overview

Case Study: Rack Room Shoes

RACK ROOM SHOES USES SNAP36 PHOTOGRAPHY EQUIPMENT TO SAVE TIME, MONEY, AND HASSLE Online shoe sales are kicking it into high gear, and Rack Room Shoes and Off Broadway Shoes are major players in an industry that brings in about $12 billion annually and grows...

Case Study: Heritage Parts

HERITAGE PARTS RELIES ON SNAP36 TO PROVIDE ITS CUSTOMERS 360-DEGREE PRODUCT IMAGERY FOR CONFIDENT PURCHASE DECISIONS With its initial 60,000+ parts shot and uploaded, Heritage Parts has since integrated Snap36’s 360-degree spin equipment into its regular workflow, thus eliminating the need for manual inefficiencies. The...

Video Training Series: Turn Table Calibration

Turn Table Calibration A concise overview with step by step instruction on how to calibrate the robotic turntable to ensure precision. View All Studio Equipment

Video Training Series: Glass Placement & Wheel Adjustment

Glass Placement & Wheel Adjustment A concise explanation of getting the glass installed and running smoothly in the Centerless Glass robotic table. View All Studio Equipment

Video Training Series: Arm Unit Adjustment

Arm Unit Adjustment A concise overview with step by step instruction on how to align the arm base, shank, and camera. View All Studio Equipment

Video Training Series: Laser Alignment

 Laser Alignment A concise overview with step by step instruction on to align the turn table lasers to find the exact center of rotation. View All Studio Equipment

A Guide to the Commercial Photography Landscape

In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and other print media. In 2015, commercial and technical photography will generate over 1/5 of total…

Studio Equipment Overview: Robotic Arm

Robotic Arm The Robotic Arm is essential for shooting up and over the product, known as 3D or multi-row spin photography. The Arm includes two interchangeable booms, 4.5ft and 10ft, enabling versatility when shooting small to large products. An automated lift system adjusts the height...

Studio Equipment Overview: Multicam

Multicam The Multicam lets you capture up to four rows of images during one spin of the product by firing up to four cameras at one time. This enables you to cut your time by 3/4 over a traditional Arm. View All Studio Equipment

Studio Equipment Overview: Virtual Rotating Runway

Virtual Rotating Runway The Virtual Rotating Runway is essentially a treadmill that allows a person to walk in place while the entire Platform rotates 360°. It’s a simple, but creative innovation that enables fashion retailers to create a video that shows how clothing fits and...

Studio Equipment Overview: Centerless Table

Centerless Table The Centerless Table is our flagship product. It creates a perfectly white background with no shadows or reflections. Built like an army tank, the Centerless Table is equipped with a 50-inch rotating transparent plate, wheels at the base for easy mobility, as well...

How to Create Animated GIFs from Spin Photography

Marketers are always trying to discover new ways to maximize budgets and get the most out of marketing initiatives. Product photography is no exception. Shooting products in 360° & 3D spin is an efficent way to create a collection of visual assets to leverage for…

Case Study: Lids

HOW LIDS ACHIEVED CONSISTENCY AND ACCURACY IN PRODUCT PHOTOGRAPHY Hats are big business for Lids. With an extensive product line and online presence that includes five websites­ – Lids, Lids Locker Room, Lids Clubhouse, Lids Team Sports, and Lids Canada – Lids is the go-to...

Case Study: Fathead

HOW FATHEAD USES SPIN PHOTOGRAPHY TO MAKE NEW PRODUCT LINE STAND OUT Fathead, known for their life-like 20 wall decals, recently launched Stand Out™, a new line of life-size 3D cut outs. One challenge presented to them with this line was how to effectively display and differentiate the new 3D,...

Case Study: eBags

HOW EBAGS IMPROVES USER EXPERIENCE AND ENGAGEMENT TO DRIVE SALES eBags credits much of their success to a sharp focus on user experience strategies that help shoppers discover products and make informed decisions. They pioneered customer reviews in the late 1990s and now have over 2.5...

Case Study: Parts Town

HOW PARTS TOWN HELPS ITS BUYERS PURCHASE WITH CONFIDENCE Parts Town launched its first e-commerce site six years ago, and the site has since played a key role in helping the company grow by double digits each year to reach more than $75 million. One of their the biggest challenges...

Are CPG Marketers Ready to Meet the Digital Consumer?

Digital technologies are reshaping the landscape on how we discover and shop for consumer package goods. With brands, consumers, products and digital devices connected like never before, digital is disrupting traditional business models and putting new demands on CPG marketers. E-commerce isn’t just an additional…

Why a New Generation of B2B Buyers is Driving the Need for a Digital Revolution

Millennials, fluent in digital technology, have become accustomed (spoiled) by its speed and accessibility. They are savvy, demanding buyers who expect to make business purchases the same way that they make retail purchases— conveniently using laptops, tablets and mobile devices. This transition in buying behavior values…

10 Ways 360° & 3D Product Imagery Increase Sales

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Shoppers Have Your Store in Their Pocket

According to a comScore Inc. report entitled “U.S. Digital Future in Focus 2014”, virtually all of the growth in total Internet usage over the past three years has come from the use of smartphones and tablets, which are responsible for almost doubling the amount of…

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