How consumers will shop during the 2017 holiday season
There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they examined shopping trends during the 2016 holiday season. The study produced several compelling statistics regarding online traffic, mobile usage, and social media trends.
In the infographic below, we compare the usage rates between desktop and mobile devices to see where the most conversions come from, how consumers land on the websites they visit, as well as their behavior as they engage with these websites.
Here are some of the highlights from the Adobe study.