17 May Employee Spotlight: Molly Pfister
Name: Molly Pfister
Title: Director of Marketing
Years with Snap36: 4 years
How did you first learn about Snap36?
While out to dinner one night in 2013, Steve Embree told me about this new company he joined. He spoke about its groundbreaking technology, ability to disrupt e-commerce, and the amazing employee-driven culture. Snap36 sounded exciting and I was very happy that Steve found a company to be so clearly passionate about. I’ve always known Steve to be sharp and successful in business, but at the time I didn’t imagine that there would be a place for me. Low and behold, Steve reached out to me in February 2014 when Snap36 needed a director of marketing. After meeting with Jeff, Matt, Michael and other early employees, I was more than eager to join the team.
What has been your favorite project at Snap36?
I’ve worked on a lot of great projects, such as our partnership with Grainger, the trade show booth, and the corporate video, but I would have to say that redesigning the website was my favorite. The company was much smaller at the time, so I had to lean on my coworkers a lot to help review sitemaps, edit copy, and create imagery. And the whole project was more than just the interface of the website; we added a content management system and integrated our marketing software with our customer relationship management platform. It was an all-hands on deck project that took almost a year to complete. While finishing it felt great, this project was my favorite because of how challenging it was along the way. It forced me to reach outside of my comfort zone to develop new skills. In hindsight, I think it’s pretty awesome that our executive team supports this type of growth—that you’re encouraged to try new things, develop resources, and expand your capabilities.
As a side note: I also really liked when I switched the entire company from Outlook to Gmail while our technology team was in Europe and unable to stop me.
Who is your favorite singer/band?
My all-time favorite band is the Eagles, but they are not necessarily a good representation of my eclectic taste in music. I listen to a large mix from rap to bluegrass to funk to electronic. I love seeing live music, even if it’s just some random band at a bar. Large concerts I go to are typically in the jam band or bluegrass genre—Phish, String Cheese Incident, Yonder Mountain String Band—and yet my next concert is Taylor Swift.
What is your favorite book? Who is your favorite author?
Book is easy, author is hard.
My favorite book is To Kill a Mockingbird. Atticus Finch and Scout are my favorite literary characters. Atticus for his integrity, wisdom, and civility, and Scout for her fortitude, determination, and self-confidence. I’ll just list some of my favorite authors because I’m not sure I could pick just one: Mathew Fitzsimmons, Scott Turow, Margaret Atwood & John Grisham.
I love to read, so I’m happy to talk books with you!
What is your favorite part about being in marketing?
Marketing is so multifaceted that it’s tough to pick just one slice of the marketing pie. The part of marketing that I like executing is different than the part of marketing I find fascinating. When it comes to marketing activities, I like the unflashy stuff—data analysis. I like collecting, comparing, and scrutinizing sales and marketing metrics to decode the story that they’re telling. Digital channels create so many measurable data points, that it’s important to understand the story: the context behind the data. By making sense and order out of a disparate collection of numbers, I can make better strategic decisions.
The part of marketing that I find the most fascinating is the intersection of psychology and marketing. I love learning how marketers apply proven psychology principles to influence consumer behavior. The power of emotions, reciprocity, fear, and exclusivity (just to name a few) can be heightened through marketing techniques, sometimes in very subtle and undetectable ways. When done right, it’s a bit like inception: planting a small seed in a consumer’s mind to trigger a desired response.
What is your favorite family tradition?
About 10 years ago, my family, aunt, uncle, and cousins started doing reunions in Las Vegas. Laying out by the pool and playing craps pretty much covers what it takes to make us happy.
My favorite part about the trips—besides dominating a craps table with my family—is seeing how my three brothers and three cousins have evolved throughout their 20’s. We catch up on graduations, cross-country moves, new jobs, and my personal favorite, new girlfriends (who have all been amazing additions to our Vegas crew).
What has been your favorite memory at Snap36?
Without a doubt, my favorite memory at Snap36 was going to the Cub’s parade after they won the World Series. That day is not only my favorite memory at Snap36, it is easily one of my favorite memories ever. You might assume that attending such a historic and celebratory event with coworkers would somehow be less fun or meaningful, but that couldn’t be farther from the truth. Being with the Snap36 team that afternoon made it a truly special and commemorative event.
What phobias do you have?
I am deathly terrified of worms. It’s called scoleciphobia and it’s the real deal.
What is your favorite hobby or favorite thing to do in your free time?
My favorite combo: sunny day, good book, glass(es) of wine, and a place to swim.
What has been your favorite part about working at Snap36?
The people. Spending time with my coworkers isn’t a chore, it’s a privilege. I feel incredibly fortunate that my relationships with my coworkers don’t just exist Monday through Friday, 9am to 5pm. That type of genuine camaraderie and friendship makes working hard a little easier, and our team successes so much better.