Big Lifts raises the bar on its product content with 360° imagery

For the last 60 years, Big Lifts LLC has been committed to providing customers with state-of-the-art, low cost alternatives to the traditional sit-down forklifts. Big Lifts focuses on tailoring vehicles that are specifically fit for a variety of uses in the industrial, commercial and retail industries, making their equipment a highly attractive option.

The forward-thinking team at Big Lifts recognized an opportunity to separate itself from the competition by implementing 360° imagery for its products, while gaining valuable sales and marketing materials in the process.

“Prior to working with Snap36, we did our own static photography which has a number of drawbacks,” said Bill Pedriana, Director of Sales and Marketing at Big Joe Forklifts.


“We now have consistent, quality images with multiple angles, which is far superior as it helps us improve our marketing tools and provide better engagement when training distributors and informing our customers.”

With such large products, all of which are capable of handling at least 1,000lbs, the Big Joe Forklifts were in search of a sales tool that would allow customers to see the full functionality of its products without having them on site.

“Our objective in incorporating 360-degree images was to increase the level of interactivity that visitors to our website encounter and stand out from our competition,” said Pedriana. “We also feel that the 360-degree images bring the perception of quality up in regard to our products and assist in reducing the uncertainty of potential buyers of our product.”

The Snap36 studio team really enjoyed the challenge of shooting the Big Joe Forklifts products as it forced them to think outside the box on how they would shoot each lift. At first, they weren’t able to physically lift the products onto the platforms, which sparked the idea of using another forklift to hoist each product in the correct position for the shoot.

“My experience with Snap36 was fantastic. It is really great to work with a company whose culture is so apparent and derived from great people who have a passion for what they do in service to their customers,” said Pedriana.

“I would recommend Snap36 to any company looking for professional commercial photography or related services.  Across the board they knocked it out of the park for us and we will be using them again in the future.”

JB Blanchard
JB Blanchard

JB is the Digital Marketing Manager at Snap36. He has a background in sports journalism, which eventually led to a career in marketing. As a former editor, JB loves to write and is passionate about creating both written and visually compelling content.

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