Spin PhotograpHy

Look Closer, See More,

Feel Better.

Have you ever walked into a store and bought a pair of shoes without picking them up, turning them over and looking at all angles? How about buying a camera without examining all the buttons, dials and connectors? Of course not. But until recently, customers haven’t been able to shop online with this same level of confidence.

Spin photography allows your customers to look closer, see more and feel better about their purchase. Studies show that it can boost conversion rates, reduce return rates, and improve customer satisfaction.

 

so what's the problem?

The next best thing to the real thing

Consumers are drawn to a visually-rich experience. Gone are the days when some well scripted prose and a flat shot of a product could close a sale. Now, shoppers need to feel like they are getting an “in-store” experience when they’re “browsing” online. The visual browsing experience is analogous to scanning the aisles and shelves in a physical store or even skimming short copy on a web product page. High-quality, large images, with zoom, spin, and color options emulate the “touch-and-feel” experience of shopping in-store. When presented with a list of features that enhance the online shopping experience, recent survey participants chose spin as the as the second most favored feature at 91 percent.

Source: Adobe Scene7 Viewer Study: What Shoppers Want January 2010