While spin photography has been shown to have a big impact on ROI and conversion rates, only 10% of online retailers are currently using it.
Many of the retailers we talk to have expressed a growing desire to leverage the benefits of spin photography on their website, but are confronted with the lack of an affordable, simple solution in the marketplace.
For retailers with a large inventory or large products, the cost of shipping alone can outweigh the benefits of spin photography. Add to that the need to bring together project management, creative services, software and IT solutions and it’s no wonder spin photography is under-utilized.
Some online retailers will attempt to build their own in-house spin studio. While usually reducing costs, this route raises a host of questions: Where do I find the equipment? What camera? What software? How do I integrate the pieces? Who handles content delivery?
Even the most technically-advanced studios with experienced photographers on staff will find this option a costly and impractical endeavor.