Industrial

Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone!  Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....

We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience.  But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but an opportunity...

Millennials, fluent in digital technology, have become accustomed (spoiled) by its speed and accessibility. They are savvy, demanding buyers who expect to make business purchases the same way that they make retail purchases— conveniently using laptops, tablets and mobile devices. This transition in buying behavior values...

I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts.  The fact was that Scene7 had become ubiquitous amongst the Internet Retailer 500, providing high resolution image resizing, zooming, panning and swatching — with the...