Author: Molly Pfister

As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That's why the distributor is using Snap36's solution for 360-degree product photography and studio equipment to help its customers confidently order critical parts...

As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this...

Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone!  Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....

We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience.  But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but an opportunity...

Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as a “cut-down subset of the 'real' Internet.” Internet accessibility on the mobile device came decades after the...

In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and other print media. In 2015, commercial and technical photography will generate over 1/5 of total industry...

Millennials, fluent in digital technology, have become accustomed (spoiled) by its speed and accessibility. They are savvy, demanding buyers who expect to make business purchases the same way that they make retail purchases— conveniently using laptops, tablets and mobile devices. This transition in buying behavior values...